One of the most important things I’ve learnt while writing this blog is the power of the written word to inspire and engage with people far and wide.
My passion for writing and connecting with my readers led me to become a professional writer and I create compelling content for individuals, businesses and brands around the world.
You’ve read my work here on In Search of a Life Less Ordinary and hopefully like what you see. So consider hiring me to create exciting, persuasive copy to improve your online presence and get people talking about you – and to you.
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one-on-one blog mentoring
Are you thinking of creating a blog to document your travels, move abroad or major life change but don’t know where to start? Or have you set up a blog to share your experiences but you’re not getting much reaction and are struggling to make an impression online?
As a leading blogger with a proven track record, I know how to create a successful and inspiring blog, how to create the kind of content that evokes emotion and a response, and how to turn a blog into much more than just a personal online diary. I’ll support you as we move your blog from an initial idea or current situation to an amazing reality. I’ll give you access to everything I know about blogging and turn your blog from ordinary into exceptional.
The package includes:
• A homework questionnaire where I ask a few questions and get to better know your passions, goals and challenges.
• A review of your current blog where I assess the plus points and the negatives.
• A 90-minute Skype coaching call where we go through my findings and cover structure, content and social media.
• On the call, I’ll share my ideas for how to improve your blog, including top tips for creating a high performing blog based on lessons learnt from my own experiences.
• 60 days of email support for your ongoing questions or comments.
• Promotion of your blog across my social media channels.
LinkedIn Profile Professional Package
Have you recently moved abroad due to your partner’s relocation and need to update your LinkedIn profile in preparation for a job search? Are you thinking of changing job, you know you need to be active on LinkedIn, but you don’t know where to start?
I went through some fairly major career changes and relocations myself, and I now know the value of having an optimised, professionally-written LinkedIn profile to demonstrate expertise and skillset. I can give your profile a spring clean or create a brand new one from scratch. I’ll change headlines and summaries, inject keywords and tell a story about your experience, include recent projects and publications, and basically kick up a storm about the new “you”.
The package includes:
• A homework questionnaire where I ask a few questions, seek your CV, and get to know your strengths, experience and goals, and begin our creative journey.
• A follow-up conversation to better understand your requirements, learn more about you and start building your unique story about who you are.
• A deeper look into your competitors, industry and best practice performers.
• Optimisation of your profile with the right keywords and phrases based on your goals.
• Bold headlines to describe your expertise and experience (I never write plain old job titles), killer summaries with engaging stories about your work history (pain, solution, result), and include videos, images and links to websites where available.
• I can upload your profile directly into LinkedIn or send it to you in a Word document.
• One round of edits within 10 days of receiving the first draft.
• Proofreading to ensure accuracy, relevance and purpose.
LinkedIn Profile Premium Package
LinkedIn has fast become an essential personal branding tool and it has never been more important to build and maintain an outstanding LinkedIn profile. The online professional network has moved from an online resume and networking site to a comprehensive personal branding resource. I’m expert at creating LinkedIn profiles that drive people to you.
The Premium Plan is a more personalised, specialised service that provides a professional LinkedIn profile makeover with the addition of a one-on-one training session where you can learn about those vital tips and tricks to get noticed online, plus 30 days of email support.
The package includes:
• A homework questionnaire where I ask a few questions, seek your CV, and get to know your strengths, experience and goals, and begin our creative journey.
• A follow-up conversation to better understand your requirements, learn more about you and start building your unique story about who you are.
• A deeper look into your competitors, industry and best practice performers.
• Optimisation of your profile with the right keywords and phrases based on your goals
• Bold headlines to describe your expertise and experience (I never write plain old job titles), killer summaries with engaging stories about your work history (pain, solution, result), and include videos, images and links to websites where available.
• Additional work to include videos and other multimedia, PowerPoint slides, extra images and links to websites where available.
• I can upload your profile directly into LinkedIn or send it to you in a Word document.
• One round of edits within 10 days of receiving the first draft.
• Proofreading to ensure accuracy, relevance and purpose.
The package also includes:
• LinkedIn Training: In a one-hour Skype session, I show you how to effectively utilise LinkedIn as a sales and business tool. I share the top tips and tricks for getting the most out of the platform and answer any questions you might have to better understand the intricacies of LinkedIn. This training is catered specifically to you and your LinkedIn goals.
• Ongoing Support: I provide 30 days of email support in case you have further questions or queries related to how to truly boost your profile and impact on LinkedIn.
New Website Content Package
You‘ve got a fancy website design underway or you’re at the idea stage with thoughts of creating a dramatic new online home for your business. But you don’t want the new site to fall flat on its face. It’s a lot of work to write pages of website copy and you want to get it right because this is your greatest moment.
I have a track record of creating engaging, informative and SEO-friendly content for websites, either from the ideation stage or once designed and ready to roll. I’ll inject a fresh approach to your website with fresh content designed to grab a reader’s attention.
The package includes:
• An initial Skype call to understand your needs and establish a base point from which to begin.
• A more detailed requirements sheet where I get to know you, ask a few questions and begin our creative journey.
• A deeper look into your competitors, industry and best practice performers.
• Creation of captivating, informative web content for your key website pages, including:
– Home
– About
– Products or Services
– Contact
• Between 400-500 words per page
• SEO-friendly copy, all keyword research, titles, meta descriptions and formatting.
• Two round of edits within 10 days of receiving the first draft.
• Proofreading to ensure accuracy, relevance and purpose.
Optional Extras
• Add additional pages to any package for $250 per page, such as case studies, team profiles, blogs or news, customer service-related pages.
Website Content Rewrite Package
You’ve got a great website under your belt but something’s not working. The content doesn’t shine and the words don’t come easily.
No-one wants your website to stutter but you can’t see the wood for the trees and you don’t have time to make the necessary changes. Website traffic is down, no-one comments on or shares your work, and you feel like something has gone wrong.
I am experienced at writing web copy designed to promote your business in the best possible light, show your true voice and generate an emotional response from the reader. I will listen to your needs, detail your requirements and give your website the tune-up it desperately needs.
The package includes:
• An initial Skype call or face-to-face meeting to understand your needs and establish a base point from which to begin.
• A more detailed requirements sheet where I get to know you, ask a few questions and begin our creative journey.
• A deeper look into your competitors, industry and best practice performers.
• A content refresh of up to 6 pages of your website.
• SEO-friendly copy, all keyword research, titles, meta descriptions and formatting.
• A review of your page headlines, meta titles and URLs in order to help your site rank higher in an online search.
• One round of edits within 10 days of receiving the first draft.
• Proofreading to ensure accuracy, relevance and purpose.
Blog and Content Package
You‘re struggling to find ideas for your blog posts, you can’t find the words to describe your work or you don’t have time to draft your online content.
I am expert at content creation – this is my ‘thing’. I will take time to understand you or your business and its key messages, writing persuasive, punchy, message-driven copy in plain English without the jargon that might turn a reader off, but with an approach that will keep them coming back for more.
I will write blog posts that excite, newsletters with impact, press releases and brochures to inspire, and compelling online articles that turn readers into customers. I will work with you to create content that shines and improves your profile, content shareability and engagement.
The package includes:
• An initial Skype call or face-to-face meeting to understand your needs and establish a base point from which to begin.
• A more detailed requirements sheet where I get to know you, ask a few questions and begin our creative journey.
• Identification of audience profile asking questions about goals, challenges, background and demographic.
• A deeper look into your competitors, industry and best practice performers.
• The sourcing of images from your business vault and beyond.
• The development of an ideas cache, which might include:
– Industry news
– Company news
– Case studies
– Staff profiles and interviews
– How to guides and top tips
– FAQs
• Creation of engaging, inspiring and informative blog posts, articles (including for LinkedIn posts) and other content that increases your exposure and makes people click.
• Between 400-600 words per blog.
• Written in line with leading SEO techniques and practices.
• One round of edits within 10 days of receiving the first draft.
• Proofreading to ensure accuracy, relevance and purpose.